About Faceforward Software
Faceforward Software, LLC is located in the city of Yakima, the heart of the tree fruit industry of Washington State, USA. Faceforward Software is a leading developer of business information tools for the produce industry. Building on their expertise in interface development and data analysis, Faceforward Software helps customers consume business data with unparalleled clarity, responsiveness and interactivity. Faceforward Software products help businesses in the fresh produce and floral industry to be more productive by delivering robust but easy to use software applications. With the ability to gather and present data from virtually any information source, users can leverage the value of their data assets to improve performance, profitability and decision making.
Faceforward’s mission is very straightforward:
To "deliver more than expected" summarizes our aspirations. We want to exceed your expectations for every touch point - from the capabilities, performance and elegance of our products, to the level of customer service. As true craftsmen, we don't believe in compromises and our goal is to deliver only tools that we can be proud of.
Partnering with Faceforward Software means that HortiMaX will be providing their customers with the latest innovations in Faceforward’s self-serve reporting and ad-hoc data analysis software. Working together, software engineers from both companies will deliver a tightly integrated application for users of HortiMaX’s technology solutions. This will place HortiMaX in a position to further assist their customer’s to achieve their sustainability goals, become more profitable, and outpace their competitors. Together, Faceforward Software and HortiMaX are building the foundation to meet the needs of the fresh produce and floral industries on a global scale.
Sencillez en el manejo
La sencillez en el manejo es el factor más importante según una encuesta de mercado.
En noviembre de 2008 la empresa Geelen Consultancy en Wageningen (Holanda) ha realizado una encuesta de mercado telefónica para HortiMaX entre 300 horticultores (invernaderos). Entre otras cosas se ha preguntado por la imagen de marca de HortiMaX.